About Me

In the summer of 2022, I left my job as Head of Marketing at an e-commerce company to try something new.

I wanted to see what it would be like to work in a classroom. So, I got my New York State Teaching Assistant Certification and was hired to work as a TA in a program for high school students with special needs (ages 15-21). We teach job skills, social skills, and a little math and ELA. I love the job; it doesn’t feel like work. (Bonus: instead of getting 100 emails a day like I used to, I get maybe one.)

Jen Gilbart headshot2

In the months following my career change, I was asked to guest lecture at a couple of nearby universities. I spoke to undergrads at one college about digital marketing strategy, and I spoke at another university about research in marketing communications. I loved those experiences; engaging with students about topics I’m passionate about was really rewarding.

Filling the Gaps

I became an expert in marketing, communications, and marketing communications during my 20-year career. To supplement my on-the-job learning, I am currently pursuing a Master’s Degree in Strategic Communication at SUNY Oswego. I am also learning how to be an effective college instructor through a Higher Education Teaching Certification program offered by Harvard’s Derek Bok Center for Teaching and Learning.

The specific topics that I love to talk about and hope to teach someday include off- and online advertising, PR and crisis communications, content marketing, digital marketing strategy, SMM and SEM, and branding. I love developing a brand’s personality (and brand book!), and communicating to online and offline audiences through a brand’s unique voice.

For More Information:

Scroll to Top