Digital click turns into in person community

From Clicks to Community: Could Gen Z’s Digital Wellness Movement Reshape Marketing?

Digital Communications, Digital Wellness, Marketing / /

In the 1990s, I worked for Golf Digest, and I marketed the company’s golf schools and events. We certainly weren’t chasing clicks or optimizing social media campaigns in those early days of the internet. Instead, we were bringing golfers together. We built communities around a shared passion, creating experiences that deepened people’s connection to the

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woman covering ears with her hands

Warning: May Cause Stuck Song Syndrome

Advertising, Marketing / /

A psoriasis TV ad—with its peppy, nonsensical jingle—gave me a full-blown case of Stuck Song Syndrome. Image: Peakpix.com / Creative Commons 0 Three percent of the US population has psoriasis. Specifically, 2.5-2.7% have Plaque Psoriasis, and the other .4-ish percent have Psoriatic Arthritis. All together, that’s a very small percentage of people. So, why do U.S. drug manufacturers

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Why I Disliked Google’s UX Design Certificate Course but Took it Anyway

Digital Communications, Web Publishing / /

Google’s Professional Certificate programs on the Coursera learning platform are wildly popular. The one I completed in the fall of 2024 –Google UX Design– has over a million learners enrolled. Unfortunately, I am not the student they had in mind when they built that course. So, much of the content was irrelevant to me. A

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Improve Comprehension and Capture Attention with Infographic Images

Digital Communications, Marketing / /

I love a good infographic. Data represented in a visual way is just so much more engaging than words and numbers alone. Infographics capture attention and improve the reader’s understanding of your data, too. According to this NLM article, information is more likely to be retained when learned from an infographic. Search Engine Journal goes so far as to say that infographics

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woman and robot holding hands looking to the sky

Religious Trust in the Unseen Translates to Trust in AI

Digital Communications / /

A recent study found people with higher religiosity (strong religious feelings or beliefs) are more trusting of things they can’t see, which leads to greater trust in and positive evaluations of companies using artificial intelligence. While prior research has found that higher religiosity consumers are often resistant to change and hesitant to adopt new technology,

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lightbulb image representing a theory or idea

Thank You Tim Coombs for Situational Crisis Communication Theory

Communication Theory / /

I just wish I had known about Situational Crisis Communication Theory sooner. When I served as the communications director for a Jewish nonprofit a while back, crisis communication was straightforward. If a person, a synagogue, or the state of Israel were in crisis, our messaging would bolster the victim and denounce the perpetrator. Incidents could

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Symbolic Convergence Theory and Fantasy Rock Bands

Communication Theory, Graduate School / /

My coworkers and I devised a comical and long-running fantasy communication scenario. I can’t believe someone created a theory (SCT) that explains it. Developed by communication theorist Ernest Bormann, Symbolic Convergence Theory (SCT) explains how the sharing of narratives or fantasies can create and sustain a group consciousness. Instead of deep diving into theory particulars

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Communications Research in Business Settings

Advertising, Communication Research, Graduate School / /

One of my SUNY Oswego graduate school professors revealed something to me last semester about her undergrad communications students. Most, apparently, possessed a general dislike of communications research. According to my professor, a number of them chose to study communications because it wasn’t math. They were word-oriented and number-averse. Unfortunately, you can’t successfully conduct or

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Emotion, Persuasion, and Public Service Announcements

Advertising, Marketing / /

Emotion, Persuasion, and Public Service Announcements PSAs aim to persuade viewers to support a cause. To be successful, they should rely on inducing emotion as a means to persuasion. The Ad Council has been crafting memorable and persuasive public service announcements (PSAs) for over 80 years. They launched President Kennedy’s Peace Corps program in 1960

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