Digital click turns into in person community

From Clicks to Community: Could Gen Z’s Digital Wellness Movement Reshape Marketing?

In the 1990s, I worked for Golf Digest, and I marketed the company’s golf schools and events. We certainly weren’t chasing clicks or optimizing social media campaigns in those early days of the internet. Instead, we were bringing golfers together. We built communities around a shared passion, creating experiences that deepened people’s connection to the

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