marketing

Digital click turns into in person community

From Clicks to Community: Could Gen Z’s Digital Wellness Movement Reshape Marketing?

In the 1990s, I worked for Golf Digest, and I marketed the company’s golf schools and events. We certainly weren’t chasing clicks or optimizing social media campaigns in those early days of the internet. Instead, we were bringing golfers together. We built communities around a shared passion, creating experiences that deepened people’s connection to the

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Communications Research in Business Settings

One of my SUNY Oswego graduate school professors revealed something to me last semester about her undergrad communications students. Most, apparently, possessed a general dislike of communications research. According to my professor, a number of them chose to study communications because it wasn’t math. They were word-oriented and number-averse. Unfortunately, you can’t successfully conduct or

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