Author name: JGilbart

Symbolic Convergence Theory and Fantasy Rock Bands

My coworkers and I devised a comical and long-running fantasy communication scenario. I can’t believe someone created a theory (SCT) that explains it. Developed by communication theorist Ernest Bormann, Symbolic Convergence Theory (SCT) explains how the sharing of narratives or fantasies can create and sustain a group consciousness. Instead of deep diving into theory particulars …

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Communications Research in Business Settings

One of my SUNY Oswego graduate school professors revealed something to me last semester about her undergrad communications students. Most, apparently, possessed a general dislike of communications research. According to my professor, a number of them chose to study communications because it wasn’t math. They were word-oriented and number-averse. Unfortunately, you can’t successfully conduct or …

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Emotion, Persuasion, and Public Service Announcements

Emotion, Persuasion, and Public Service Announcements PSAs aim to persuade viewers to support a cause. To be successful, they should rely on inducing emotion as a means to persuasion. The Ad Council has been crafting memorable and persuasive public service announcements (PSAs) for over 80 years. They launched President Kennedy’s Peace Corps program in 1960 …

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Brilliance in Billboards: The Six Second Rule.

Six seconds. Seven words. I’ve created advertising campaigns for digital, print, and some out-of-home media (supermarket and doctor’s office TV networks). I never had the opportunity to work on billboard advertising. However, billboards are my favorite type of ad, due to the six second rule, which dictates a seven-word text maximum. “Less is more! Remember …

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Building Climate-Friendly Websites

Building Climate-Friendly Websites It takes an alarming amount of energy to power the world’s websites. Here are some ways site owners can cut back on internet pollution. The internet—including data centers, user devices, and telecommunications networks—uses an immense amount of electricity. In fact, the internet consumes about the same amount of energy as the entire …

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Does WordPress Help or Hinder Self Expression Online?

Does WordPress Help or Hinder Self-Expression Online? While many view WordPress as an adaptable and creative tool, one researcher views WordPress as a technology that constrains self-expression, thus fostering internet homogenization. In WordPress: A Content Management System to Democratize Publishing, Jordi Cabot tells us that there’s a lot to like about WordPress—the most popular content …

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