strategic communication

Digital click turns into in person community

From Clicks to Community: Could Gen Z’s Digital Wellness Movement Reshape Marketing?

Digital Communications, Digital Wellness, Marketing / /

In the 1990s, I worked for Golf Digest, and I marketed the company’s golf schools and events. We certainly weren’t chasing clicks or optimizing social media campaigns in those early days of the internet. Instead, we were bringing golfers together. We built communities around a shared passion, creating experiences that deepened people’s connection to the

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Improve Comprehension and Capture Attention with Infographic Images

Digital Communications, Marketing / /

I love a good infographic. Data represented in a visual way is just so much more engaging than words and numbers alone. Infographics capture attention and improve the reader’s understanding of your data, too. According to this NLM article, information is more likely to be retained when learned from an infographic. Search Engine Journal goes so far as to say that infographics

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lightbulb image representing a theory or idea

Thank You Tim Coombs for Situational Crisis Communication Theory

Communication Theory / /

I just wish I had known about Situational Crisis Communication Theory sooner. When I served as the communications director for a Jewish nonprofit a while back, crisis communication was straightforward. If a person, a synagogue, or the state of Israel were in crisis, our messaging would bolster the victim and denounce the perpetrator. Incidents could

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Communications Research in Business Settings

Advertising, Communication Research, Graduate School / /

One of my SUNY Oswego graduate school professors revealed something to me last semester about her undergrad communications students. Most, apparently, possessed a general dislike of communications research. According to my professor, a number of them chose to study communications because it wasn’t math. They were word-oriented and number-averse. Unfortunately, you can’t successfully conduct or

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Emotion, Persuasion, and Public Service Announcements

Advertising, Marketing / /

Emotion, Persuasion, and Public Service Announcements PSAs aim to persuade viewers to support a cause. To be successful, they should rely on inducing emotion as a means to persuasion. The Ad Council has been crafting memorable and persuasive public service announcements (PSAs) for over 80 years. They launched President Kennedy’s Peace Corps program in 1960

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