A psoriasis TV ad—with its peppy, nonsensical jingle—gave me a full-blown case of Stuck Song Syndrome. Image: Peakpix.com / Creative Commons 0 Three percent of the US population has psoriasis. Specifically, 2.5-2.7% have Plaque Psoriasis, and the other .4-ish percent have Psoriatic Arthritis. All together, that’s a very small percentage of people. So, why do U.S. drug manufacturers
Warning: May Cause Stuck Song Syndrome Read More »
One of my SUNY Oswego graduate school professors revealed something to me last semester about her undergrad communications students. Most, apparently, possessed a general dislike of communications research. According to my professor, a number of them chose to study communications because it wasn’t math. They were word-oriented and number-averse. Unfortunately, you can’t successfully conduct or
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Emotion, Persuasion, and Public Service Announcements PSAs aim to persuade viewers to support a cause. To be successful, they should rely on inducing emotion as a means to persuasion. The Ad Council has been crafting memorable and persuasive public service announcements (PSAs) for over 80 years. They launched President Kennedy’s Peace Corps program in 1960
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Six seconds. Seven words. I’ve created advertising campaigns for digital, print, and some out-of-home media (supermarket and doctor’s office TV networks). I never had the opportunity to work on billboard advertising. However, billboards are my favorite type of ad, due to the six second rule, which dictates a seven-word text maximum. “Less is more! Remember
Brilliance in Billboards: The Six Second Rule. Read More »