strategy

Emotion, Persuasion, and Public Service Announcements

Emotion, Persuasion, and Public Service Announcements PSAs aim to persuade viewers to support a cause. To be successful, they should rely on inducing emotion as a means to persuasion. The Ad Council has been crafting memorable and persuasive public service announcements (PSAs) for over 80 years. They launched President Kennedy‚Äôs Peace Corps program in 1960 …

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Brilliance in Billboards: The Six Second Rule.

Six seconds. Seven words. I’ve created advertising campaigns for digital, print, and some out-of-home media (supermarket and doctor’s office TV networks). I never had the opportunity to work on billboard advertising. However, billboards are my favorite type of ad, due to the six second rule, which dictates a seven-word text maximum. “Less is more! Remember …

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