Digital Communications

Digital click turns into in person community

From Clicks to Community: Could Gen Z’s Digital Wellness Movement Reshape Marketing?

Digital Communications, Digital Wellness, Marketing / /

In the 1990s, I worked for Golf Digest, and I marketed the company’s golf schools and events. We certainly weren’t chasing clicks or optimizing social media campaigns in those early days of the internet. Instead, we were bringing golfers together. We built communities around a shared passion, creating experiences that deepened people’s connection to the

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Why I Disliked Google’s UX Design Certificate Course but Took it Anyway

Digital Communications, Web Publishing / /

Google’s Professional Certificate programs on the Coursera learning platform are wildly popular. The one I completed in the fall of 2024 –Google UX Design– has over a million learners enrolled. Unfortunately, I am not the student they had in mind when they built that course. So, much of the content was irrelevant to me. A

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Improve Comprehension and Capture Attention with Infographic Images

Digital Communications, Marketing / /

I love a good infographic. Data represented in a visual way is just so much more engaging than words and numbers alone. Infographics capture attention and improve the reader’s understanding of your data, too. According to this NLM article, information is more likely to be retained when learned from an infographic. Search Engine Journal goes so far as to say that infographics

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woman and robot holding hands looking to the sky

Religious Trust in the Unseen Translates to Trust in AI

Digital Communications / /

A recent study found people with higher religiosity (strong religious feelings or beliefs) are more trusting of things they can’t see, which leads to greater trust in and positive evaluations of companies using artificial intelligence. While prior research has found that higher religiosity consumers are often resistant to change and hesitant to adopt new technology,

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Building Climate-Friendly Websites

Digital Communications, Web Publishing / /

Building Climate-Friendly Websites It takes an alarming amount of energy to power the world’s websites. Here are some ways site owners can cut back on internet pollution. The internet—including data centers, user devices, and telecommunications networks—uses an immense amount of electricity. In fact, the internet consumes about the same amount of energy as the entire

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Does WordPress Help or Hinder Self Expression Online?

Digital Communications, Web Publishing / /

Does WordPress Help or Hinder Self-Expression Online? While many view WordPress as an adaptable and creative tool, one researcher views WordPress as a technology that constrains self-expression, thus fostering internet homogenization. In WordPress: A Content Management System to Democratize Publishing, Jordi Cabot tells us that there’s a lot to like about WordPress—the most popular content

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