Communications Research in Business Settings

One of my SUNY Oswego graduate school professors revealed something to me last semester about her undergrad communications students. Most, apparently, possessed a general dislike of communications research. According to my professor, a number of them chose to study communications because it wasn’t math. They were word-oriented and number-averse. Unfortunately, you can’t successfully conduct or report the results of some types of research without knowing a little math.

I can relate to the Oswego undergrads. I actually chose Trinity College in Hartford, CT for my undergraduate degree because at the time, Trinity had no core curriculum. Meaning, I could (and did) avoid math classes for four glorious years.

An interesting tangent is that I ended up getting my B.A. in Philosophy at Trinity, with a concentration in logic. I student taught Elements of Formal Logic, and my favorite course of all time was Symbolic Logic. No math there, right? Ha.

Back to Oswego’s math-averse undergrads: They were having a hard time embracing the content of their coms research course and needed some motivation. So, my professor asked me to guest lecture on practical applications of strategic communication research in the workplace.

I told the students all about the types of research I managed or directed at a number of jobs in marketing and advertising. I really enjoyed speaking to the class, and I could tell that the majority of students in the room were interested in what I had to say.

Click the image below to see my presentation.

Cover of Communications Research in Business Powerpoint Presentation

Of course, the slides require my narration, for optimal effect!

I’d love to get the chance to speak to more students about communications research. It’s a very interesting topic to discuss, and an essential component of many marketing jobs.

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